Privacy policy

General information

The protection of your personal data is very important to us. This privacy policy describes the type, scope and purpose of the processing of your personal data on our website to ensure that all the data processing operations on our website and in our offers are transparent and comprehensible to you as a visitor to our website. The terms used refer to Art. 4 of the EU General Data Protection Regulation (hereinafter “GDPR”).

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Topicality and changes to this privacy policy

This privacy policy is currently valid and was last updated in September 2020. It may be necessary to amend this privacy policy due to the development of our website and offers or to changes in the legal or official requirements. You can view and print the current privacy policy on our website at any time at http://relife.client.pushh-lab.de/datenschutz/.

Responsibility

The entity responsible for the processing of personal data on this website is:

Central Park Shoes® Vertriebs GmbH
Blocksbergstr. 178
66955 Pirmasens
Germany

Tel.: +49 6331 – 55 48 0
Fax: +49 6331 – 55 48 29

Email: info@central-park-shoes.com

Data protection officer

Please address any queries regarding the processing of your personal data or the exercise of your rights listed below by email, fax or post to our data protection officer:

Christiane Knerr
Blocksbergstr. 178
66955 Pirmasens
Germany

Tel.: 06331-5548 110
Fax: 06331-5548 29

Email: knerr@central-park-shoes.com

General information on the processing of personal data

Types of processed data

We collect and process inventory data (e.g. names, addresses), contact data (e.g. email addresses, telephone numbers, fax numbers, postal addresses), usage data (e.g. websites visited, links clicked and interest in content, access times, access locations), content data (e.g. comments, text input, photos, videos) and meta and communication data (e.g. device information, browser information, IP addresses).

Categories of data subjects

The persons affected by the processing of personal data are all the visitors to our website.

Purpose of processing

We collect and process the personal data of visitors to our website to communicate with them and to provide information (e.g. contact and other enquiries, newsletters, etc.) and, if necessary, for statistical purposes, range measurement and analyses (e.g. using marketing and analysis tools) to enable us to improve the website design, to optimise content and functions, to technically manage and optimise the website and to close security gaps.

Legal basis for the processing of personal data

We only process personal data if we are entitled to do so in accordance with the legal basis. We will list these legal bases individually below. In other cases, we are entitled to process personal data at all times if the data subject has given their consent (see Art. 6 para 1 sentence 1 lit. a, Art. 7 GDPR) or if we are obliged to fulfil contractual or pre-contractual obligations ( see Art. 6 para 1 sentence 1 lit. b GDPR), to fulfil the respective legal obligations (see Art. 6 para 1 sentence 1 lit. c GDPR) or to safeguard our legitimate interests (see Art. 6 para 1 sentence 1 lit. f GDPR).

Recipients of personal data

We may transfer personal data to processors or other third parties (e.g. hosting agencies, etc.) with whom we have a working relationship. We are entitled to do this if the data subject has given their consent (see Art. 6 para 1 sentence 1 lit. a, Art. 7 GDPR) or to fulfil contractual or pre-contractual obligations (see Art. 6 para 1 sentence 1 lit. b GDPR) to thereby fulfil a legal obligation (see Art. 6 para 1 sentence 1 lit. c GDPR) or to safeguard our legitimate interests (see Art. 6 para 1 sentence 1 lit. f GDPR). We conclude commissioned processing agreements with external processors in accordance with Art. 28 GDPR or agree the validity of the standard contractual clauses issued by the European Commission in accordance with Art. 46 para 2 lit. c GDPR, whereby the processors also undertake to comply with data protection.

Integration of services and content from third parties

We use content or service offers from third parties on our website based on our legitimate interests, i.e. interest in the analysis, optimisation and economic operation of our website in accordance with Art. 6 para 1 sentence 1 lit. f GDPR, to enable us to exploit their content and services, e.g. to integrate videos or fonts (hereinafter uniformly referred to as “content”).

This always assumes that the third-party providers of this content are aware of the IP address of the visitors, as they would be unable to send the content to their browser without the IP address. The IP address is therefore required to display this content. We strive to only use content whereby the respective providers use the IP address exclusively to deliver content. Third-party providers may also use pixel tags (invisible graphics also known as “web beacons”) for statistical or marketing purposes. “Pixel tags” may be used to evaluate information such as visitor traffic on these website pages. The anonymised information may also be stored in cookies on the visitor’s device which contain, among others, technical information about the browser and operating system, referring websites, visit time and other information about the use of our online offer, and which may be linked to information from other sources.

Processing in third countries

If we transfer data to a third country because, for example, we have commissioned service providers in this location, we are entitled to do so if the data subject has given their consent (see Art. 6 para 1 sentence 1 lit. a, Art. 7 GDPR) or to thereby fulfil contractual or pre-contractual obligations (see Art. Art. 6 para 1 sentence 1 lit. b GDPR), to fulfil a legal obligation (see Art. 6 para 1 sentence 1 lit. c GDPR) or to safeguard our legitimate interests (see Art. 6 para 1 sentence 1 lit. f GDPR). A third country is any country outside the European Union (EU) or the European Economic Area (EEA). When transferring data to third countries, we ensure compliance with Art. 44 et seq. GDPR, existing EU guarantees or stipulations regarding an appropriate level of data protection in the third country, and the conclusion of any necessary agreements, e.g. standard contractual clauses.

Encrypted transfer of your data

All the personal data you submit on our website and send to us is transmitted in encrypted form on our website using the latest technology. In addition, we implement technical and organisational measures to secure our website and the respective IT systems against the loss, destruction, access, modification or dissemination of your personal data by unauthorised persons.

Hosting

This website is hosted on the servers of Key-Systems GmbH, Im Oberen Werk 1, 66386 St. Ingbert. The hosting services we use provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services we use to operate this website. The legal basis for the use of the hosting services is to safeguard our legitimate interests in the analysis, optimisation and the economical and secure operation of our website (see Art. 6 para 1 sentence 1 lit. f GDPR).

Our hosting provider therefore processes personal data. The data is stored for as long as such storage serves a specific purpose. The data will then be deleted, unless such deletion is contrary to the respective statutory retention requirements.

Erasure/blocking of your personal data

We only store your personal data for as long as is necessary to achieve the purposes stated herein. In addition, we only store your data if such storage is stipulated by the respective statutory retention requirements (e.g. 6 years in accordance with § 257 para 1 HGB (German Commercial Code) and 10 years pursuant to § 147 para 1 AO (German Fiscal Code) for commercial and business communications, invoices, offers, etc.).

After the end of the respective purpose or expiry of these deadlines, the data will be blocked or erased in accordance with the statutory provisions pursuant to Arts. 17, 18 GDPR.

Your rights as a data subject

You have the right to obtain information and a copy of your personal data stored by us at any time free of charge (see Art. 15 GDPR).

You have the right to correct or complete any inaccurate personal data stored by us (see Art. 16 GDPR).

You also have the right to restrict the processing of your data (see Art. 18 GDPR) and the right to request the deletion of your data (see Art. 17 GDPR). We cannot erase your data if we are obliged to continue to store such data to process a contract or due to other statutory retention requirements. Instead of erasing your data, we will block it.

You also have the right to request your data stored by us and to transfer it to another company or to request us to transfer such data (data portability) (see Art. 20 GDPR).

You also have the right to object to the future processing of your data (see Art. 21 GDPR).

You also have the right to withdraw your consent for the future (see Art. 7 para 3 GDPR).

To exercise the aforementioned rights, please contact the relevant person indicated for queries regarding data protection.

You can also lodge a complaint with the competent data protection supervisory authority (see Art. 77 GDPR):

The State Commissioner for Data Protection and Freedom of Information Rhineland-Palatinate

Hintere Bleiche 34
55116 Mainz
Tel.: +49 (0) 6131 208-2449
Fax: +49 (0) 6131 208-2497
Email: poststelle@datenschutz.rlp.de

Use of cookies

Cookies are also stored on your computer when you use our website. Cookies are small text files that enable specific, device-related information to be stored on the visitor’s access device (PC, smartphone). They serve to make the websites more visitor-friendly (e.g. storage of login data), to collect statistical data on website usage and for analysis purposes to improve the website. Cookies cannot run programs or transmit viruses to your computer.

This website uses transient (temporary) and persistent (permanent) cookies.

Transient cookies are automatically deleted when you close the browser or log out. These include in particular session cookies. These store a “session ID”, whereby various requests from your browser can be assigned to one session. This enables our site to recognise your computer when you return to our website.

Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie. You can delete cookies at any time in the security settings of your browser.

Both types of cookies may originate from us (“first-party cookies”) or from third-party providers (“third-party cookies”).

Essential cookies are required to safeguard our legitimate interests in the operation and presentation of our website in accordance with Art. 6 para 1 sentence 1 lit. f GDPR. Visitors may consent to the data processing of non-essential cookies, e.g. for analysis or marketing purposes, via the cookie banner, whereby data processing is based on Art. 6 para 1 sentence 1 lit. a GDPR.

Overview of cookies used

We use the following cookies on our website:

Essential cookies
Provider	Cookie-name	Purpose	Duration
Relife (Relife Sprach-schalter)	pll_language	Language switching	365 days
Consentmanager.net	nc_euconsent	Cookie consent request	365 days
Consentmanager.net	__cmpconsent*	Cookie consent request settings	365 days
Consentmanager.net	__cmpcpc*	Cookie consent request settings	365 days
Consentmanager.net	__cmpcvc*	Cookie consent request settings	365 days
Consentmanager.net	__cmpcpc*	Cookie consent request settings	364 days, 23 hours, 44 minutes
Consentmanager.net	__cmpcvc*	Cookie consent request settings	364 days, 23 hours, 44 minutes

Statistics/analysis cookies
Provider (Name)	Cookie-name	Purpose	Duration
Google (Google Analytics)	_ga	Behaviour measurement	730 days
(Google Analytics)	_gid	Behaviour measurement	1 day

Marketing cookies
Provider (name)	Cookie name	Purpose	Duration
Facebook	_fbp		90 days
Facebook	fr		90 days
Facebook	_fbp		90 days

Disable cookies

You can generally refuse cookies that are used for reach measurement and advertising purposes via the opt-out page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and also the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

You can set your browser to prevent the storage of all or only specific cookies in the respective security settings. Cookies that have already been saved can be deleted in the browser. However, in these cases your use of the full functionalities of website may be restricted. These options apply to all the cookies listed below which we use on this website.

Use of tracking and marketing tools

Google Analytics

This website uses Google Analytics and Google Universal Analytics, web analysis services provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). The legal basis for data processing is the consent obtained via a cookie banner (see Art. 6 para 1 sentence 1 lit. a GDPR).

We only use Google Analytics with activated IP anonymisation, i.e. IP addresses are only processed in truncated form to exclude any direct personal references. For this purpose, Google will truncate your IP address within the member states of the EU or the EEA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

Google Analytics stores cookies on your computer to collect and analyse data on your use of our website. This data is generally sent to a Google server in the USA and stored there.

Google processes the data collected on our behalf to analyse your use of our website, to compile reports on your activities on our website and to provide other services relating to your website activity and Internet usage. The stored data of the website visitors is then saved or anonymised.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can adjust your browser settings accordingly to prevent the storage of cookies; however, in this case you may no longer be able to use the full functionality of this website.

You can also object to the collection of the data generated by the cookie and relating to your use of the website (including your IP address) by Google and the processing of this data by Google for the future by downloading and installing the browser plugin available from the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Alternatively (or when using the website via a mobile browser), you can click the following link to prevent Google Analytics from processing your data (Disable Google Analytics). When you click the link, an opt-out cookie will be stored on your computer. If you delete cookies on your device, you will have to click the link again.

For more information on data protection from Google, please visit: https://policies.google.com/technologies/ads, https://policies.google.com/privacy or https://adssettings.google.com/.
You can view the Google privacy policy at: https://policies.google.com/privacy?hl=de.

Google Ads and conversion tracking

This website uses Google Ads, a service provided by Google Ireland, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). The legal basis for data processing is the consent obtained via a cookie banner (see Art. 6 para 1 sentence 1 lit. a GDPR).

Google Ads is an online advertising platform that we use to place ads on search engines. We also use conversion tracking as part of this program. Google conversion tracking is an analysis service provided by Google. When you click on an ad placed by Google, a conversion tracking cookie will be placed on your computer. These cookies expire after 30 days, contain no personal data and are therefore not used to identify individual persons.
If you visit certain Internet sites on our website and the cookie has not yet expired, we and Google can see that you clicked on our ad and were redirected to our website. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Ads customers.

The information obtained using the conversion cookie is processed to generate conversion statistics for Ads customers. This enables us to ascertain the total number of visitors who clicked on our ad and were forwarded to a site with a conversion tracking tag. However, we receive no information that would enable us to identify visitors personally.
Information on Google conversion tracking is available at https://support.google.com/google-ads/answer/1722022.

Google Remarketing

This website uses Google remarketing, a service provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). The legal basis for data processing is the consent obtained via a cookie banner (see Art. 6 para 1 sentence 1 lit. a GDPR).
Google remarketing is an application we use to identify you again after you visit our website and to display products or advertising that may be of interest to you.
This application enables Google to detect your visit to our website and, when you click on certain content on our website, this triggers the strategic positioning of our ads if you continue to use the Internet (“remarketing”).
Google therefore places cookies in your browser which are used to save and analyse your behaviour when you visit various websites.
In terms of analysis, Google states that the data collected in the context of remarketing will not be merged with your personal data that is stored by Google. According to a statement by Google, all the processed data is pseudonymised and only pseudonymous visitor profiles are created.

You can follow the link below and download and install the plugin to permanently disable the use of cookies by Google: https://www.google.com/settings/ads/plugin.

Google AdSense

This website uses Google AdSense, a service provided by Google Ireland, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). The legal basis for data processing is the consent obtained via a cookie banner (see Art. 6 para 1 sentence 1 lit. a GDPR).
Google AdSense is an online advertising program we use to display targeted ads on our website to our website visitors. Here, visitors to our website are presented with relevant, interesting ads that contain offers similar to the offers on our website, but which are placed by third-party providers or advertising networks.
Third-party providers of these ads and Google use cookies to provide ads based on previous visits to our website or other websites the visitor has previously visited. These cookies are used to log and store the IP addresses and activities of visitors.
Information on Google AdSense is available at https://www.google.com/intl/de_de/adsense/start/.

Google Tag Manager

Google tag manager is a tag management system that allows us to quickly and easily update tags and code snippets on our website.
Google tag manager is a solution that enables marketers to manage website tags from one interface. The tag manager tool itself (which implements the tags) is a cookie-free domain and does not collect personal data. The tool deploys other tags, which may in turn collect data. Google tag manager does not access this data. If the tag manager has been disabled at the domain or cookie level, it will remain active for all tracking tags implemented with Google tag manager.

Tags are small code elements on our website that, among others, serve to measure traffic and visitor behaviour, to log the effect of online advertising and social channels, to use remarketing and user group targeting and to test and optimise our website.

When a visitor visits our website, the current tag configuration is sent to the visitor’s browser. It contains instructions regarding which tags should be deployed.

Facebook pixel, custom audiences and Facebook conversion

This website uses the “Facebook pixel” provided by the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or, if you are based in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The legal basis for data processing in the context of this application is to safeguard our legitimate interests in the analysis, optimisation and economic operation of our website (see Art. 6 para 1 sentence 1 lit. f GDPR).

Facebook uses the Facebook pixel to determine the visitors to our website as a target group for the positioning of ads (“Facebook ads”).
We therefore use the Facebook pixel to display Facebook ads placed by us only to Facebook visitors who are also interested in our website or who have specific characteristics (e.g. interests in similar topics or products to those on our website and which are determined based on the websites previously visited), which we transmit to Facebook (“custom audiences”). We also use the Facebook pixel to ensure that our Facebook ads correspond to the potential interest of the visitors and do not irritate them. We also use the Facebook pixel to measure the effectiveness of the Facebook ads for statistical and market research purposes to ascertain whether visitors have been redirected to our website after they have clicked on our Facebook ad (“conversion”).

You can object to data collection by the Facebook pixel and the use of your data to display Facebook ads here.
You can access the site implemented by Facebook to set the type of ads shown to you in Facebook, and follow the instructions to adjust the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. To do this, you must log into Facebook. The settings are platform-independent and will be adopted by all devices used to access Facebook.

You can view specific information and details regarding the Facebook pixel here: https://www.facebook.com/business/help/651294705016616.
The processing of the data by Facebook takes place within the framework of Facebook’s privacy policy: https://www.facebook.com/about/privacy/update?ref=old_policy.

Use of additional functions

Contact form

When you contact us by email, fax, telephone or post/via our contact form or our form for retailers, the data you provide (e.g. email address, name, telephone number, address) will be processed by us to respond to your enquiries or to send you information. We are entitled to do this in accordance with Art. 6 para 1 sentence 1 lit. b GDPR. Visitor data can also be used in a customer relationship management system (CRM) or in similar databases.
We delete all data after it is no longer necessary to store it, or restrict processing in cases of a statutory retention requirement.

Partner shops

Our website does not contain its own web shop. We include links to our partners where you can purchase our products. No data transfer therefore occurs.

Google ReCaptcha

This website uses the Google ReCaptcha service provided by Google Ireland, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. The legal basis for the use of this service is to safeguard our legitimate interests in the analysis, optimisation and the economical and secure operation of our website (see Art. 6 para 1 sentence 1 lit. f GDPR).

This service is used to protect information submitted in online forms whereby the service uses a query to ascertain if the input originated from a human or was automated e.g. made by a robot. The IP address and potentially other data of the visitor are transmitted to Google. However, if IP anonymisation is activated on this website, your IP address will be truncated beforehand by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted will not be merged with other Google data. The basis for the data transfer is the standard contractual clauses issued by the European Commission in accordance with Art. 46 para 2 lit. c GDPR.

You can view the Google privacy policy here: https://policies.google.com/privacy?hl=de.
You can adjust your ad settings for Google services here: https://adssettings.google.com/authenticated.

Google Maps

This website uses maps from Google Maps provided by Google Ireland, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. The legal basis for using this service is Art. 6 para 1 sentence 1 lit. b GDPR, as the data is required display the map material requested by the visitor, and to safeguard our legitimate interests in the analysis, optimisation and economic operation of our website in accordance with Art. 6 para 1 sentence 1 lit. f GDPR.

When using Google Maps, Google collects, processes and uses data regarding the use of the map functions by visitors, in particular IP addresses and location data.
This data is generally processed on Google servers in the USA. The basis for the data transfer to the USA is the standard contractual clauses issued by the European Commission in accordance with Art. 46 para 2 lit. c GDPR.
When processing data, our cooperation with Google takes place based on a contract assuming responsibility as joint controllers in accordance with Art. 26 GDPR. You can view the contract here: https://privacy.google.com/intl/de/businesses/mapscontrollerterms/.
You can generally adjust your browser or device settings to prevent the transmission of data.

You can view the Google privacy policy here: https://policies.google.com/privacy?hl=de.
You can adjust your ad settings for Google services here: https://adssettings.google.com/authenticated.

Social media

We maintain an online presence within social networks and platforms to enable us to communicate with customers, interested parties and visitors who are active there and to inform them about our services. We place links on our website to our profiles on social networks. These are not plugins. No data transfer to the social networks occurs when you only visit our website. When visitors to our website click the corresponding icon, they leave our website and access our profile. The provisions of the respective social networks apply from this point which are beyond our control.

The data protection information below explains the purpose and scope of the data collection, the further processing and use of the data by social networks and the respective rights and settings options to protect the privacy of visitors.

We use links to the following social networks based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para 1 sentence 1 lit. f GDPR):

• Facebook, operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, https://www.facebook.com/about/privacy/
• Instagram, operated by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, http://instagram.com/about/legal/privacy/